We know all too well the insanity that COVID-19 has brought to the US and around the world. Its impact on small businesses has been earth-shattering and it may be weeks or months before things start to go back to normal. In the meantime, small businesses have to get creative to make sure they can …
Do you feel like customers are just not seeing your ads? They are everywhere, often to the point where we are blind to them. Think about it, do you remember the last ad you saw on Facebook? What about the last banner you saw on a website? So how do you as a business get …
The feeling is familiar, you see a notification light up, your page has a new review or recommendation! You automatically wonder if it’s good or if you’re going to have to do some major damage control. What your customers have said about you, and the way you have responded say a lot about your company. …
Time is a limited resource as a small business owner. We all know how much time marketing takes and it is often the last thing on your mind. And why shouldn’t it be? You have so many other responsibilities pulling you in a million directions. Between keeping up with payments, meeting with customers, dealing with …
We all have had the experience of going to a website and you cannot find what you are looking for. Or, even worse it’s so badly designed that you want to leave immediately. To have a successful website you need to have a good design plan in place long before the first code is written. …
It’s a new year and a new decade, the marketing tips and tricks of previous years are not going to help you grow your business to its full potential. Whether you have a do it yourself approach or use a company as a business owner it is still important to understand what trends are important …
Are you looking to reach more millennials with your online advertising? Marketing to millennials is no easy task. Research shows those ages 18-34 do not respond well to traditional advertising. Millennials are increasingly relying on social media and Google to solve their problems or help them reach a decision. To really reach the millennial audience, …
Do you find customer reviews seem to be underwhelming? Are you not sure why that is? Here are 7 tips for business owners to improve upon their customer service. Build a Relationship Building a relationship with your customers seems time-consuming but it is worth the investment. Not only will you be making a sale today, …
I started Heritage Marketing Co for a simple reason. So many options for digital marketing feel out of reach for small businesses. We believe that they should be accessible for companies of any size. So many options are too expensive for a new business. And while they discovered resources like social media worked great, nobody …
